All Assured at The Hawthorns Northampton

The Hawthorns independent living retirement residency in Northampton has been accredited with the prestigious Hospitality Assured Award, a national standard for service and business excellence in the hospitality industry.

Hospitality Assured is the quality standard created and licensed by the Institute of Hospitality, specifically for customer-led, service-orientated hospitality focused businesses. The process enables and encourages businesses to look at their operation through the eyes of the customer at every level of the organisation, identify what is great about the customer service and what could be improved.

The award promotes and recognises excellence in overall hotel and support services in a specific site, which includes front of house, food and beverage, culinary and housekeeping services. It focuses on the standard of front-line service delivery and compliance to legal and regulatory best practice, with the report noting that “High levels of customer satisfaction are being achieved in this hotel style of operation”.

Our General Manager, David Seward, was fulsome in his praise. “We are all really excited with the result of our Hospitality Assured award. Our teams worked extremely hard to achieve this recognised and independent standard. Very few retirement communities achieve such an important accolade for their quality of resident services and the hard work continues now to maintain this best practice”.

Head of Hotel Services for the Avery Group that owns the Hawthorns is Davesh Kumar. “I wanted to recognise the efforts of all the staff at The Hawthorns Northampton. General Manager David Seward leads a great team that delivers quality every day and contributes to the well-being of our residents. It’s important that we recognise their hard work, often behind the scenes, and through this award we can acknowledge their contribution to the success of this Hawthorns community and to raising the bar for standards in the sector. This award builds on the outstanding achievement of The Hawthorns Eastbourne gaining this award, also at the first attempt, in 2017.”